UX Researcher / Product Designer
I assist companies in fostering customer engagement and retention by leveraging insights into human behaviour. By identifying clues in behavioural science, I design user-centric products that prioritize the customer's interests and needs, resulting in a loyal customer base.
"I had the pleasure of having Natalia as one of my students at the Product School training I delivered in London. Natalia demonstrated to have what it takes to be a Successful Product Manager. She has the capacity of combining a high degree of intuition & empathy with logical and data-driven decisions.
She was my top student in the class and I'm pretty sure she will succeed in her next role in Product."
Felipe Vera, Product Manager at Trip Advisor
CASE STUDIES
Product Design Case Studies
Below you'll be able to checkout a few recent UX/UI projects I've worked on
UX/UI
Maximizing User Engagement: How Understanding Realistic Exercise Habits Improved Elvie's Performance
Outcome: improved user engagement and retention through a better understanding of users' realistic exercise habits and the development of an easy-to-implement feature that helped users develop a habit of using Elvie.
UX/UI
Improving User Experience of Wim Hof Method Cold Shower Feature for Increased Conversion to Premium Version
Outcome: redesigned the cold shower challenge inside the app to increase the completion success rate and enhance conversion from paid to the free version of the app
TOOLSTACK
My preferred toolstack
I use a variety of software within my tool-stack to help me work productively.
Visual Design
Figma
Figjam
Loom
Research
Figjam
Notion
Maze
Dovetail
Typeform
Communication
Notion
Loom
Slack
MY STORY
What inspired me to become
a UX Designer?
I used to sell luxurious clothes to very demanding customers. I believe that the one-to-one sales process is very much a UX process. It requires discovering what the customers want (research), offering different outfit options (ideation), encouraging customers to try it on (feedback), offering a different outfit based on feedback (iteration), and together deciding on the best fitting one. Learning to sell was a fast-track course in empathy and uncovering customers' needs.
UX design offered an opportunity to use those skills and my very well-exercised empathy muscles in a digital environment. In my UX work, I also discovered the power of behavioral science. I try to learn about it and use it in my process as I believe it helps to create solutions that address the nuances of human behavior and help users remain engaged with the product in a meaningful way.